Scott Dadich — Multiplatform Storytelling
Where some see a war between print and digital, Scott Dadich spies an opportunity. Dadich became WIRED's editor in chief as the magazine industry was struggling against digital encroachment, but he quickly saw how print and online content can be adapted to take advantage of each platform's strengths. Dadich offers a guide to a new publishing ecosystem where web, mobile, tablet, and print content support each other. At FoST, he'll discuss the importance of design in storytelling and how matching your content to your platform is a sure plan for success.