Search FoST
Services
Content
Nonprofit
About
FoST Explorers Club
Jill Cress — Co-Creating with your Audience
Jill Cress — Co-Creating with your Audience
How can brands most effectively drive change while continuing to be true to themselves and be profitable? National Geographic CMO Jill Cress says it all comes down to striking the right balance of content, purpose, and action. Audiences want opportunities to co-create. National Geographic’s mission has always been to make people better understand the world so that they, in turn, take better care of it. Cress discusses why Nat Geo’s approach is to engage people around shared passions, and to spotlight the individuals who have something to teach us. The goal, always, is to create opportunities for audiences to join the discussion.
FEATURED
VIEW ALL
FoST Explorers Club 2023
LEARN MORE
Meow Wolf: Immersive Experiences as a Tool for Transformation
Meow Wolf cofounder and director Vince Kadlubek and senior creative producer Marsi Gray discuss the company's new Omega Mart experience in Las Vegas and how immersive storytelling holds the potential to transform individuals and society.
LEARN MORE
2020 FoST Summit Trailer
In the spirit of participation and inspiration, the FoST Summit aims to break the fourth wall and make attendees a vital part of the event.
LEARN MORE
Adobe: The Creative Class
In 2012, Adobe approached FoST with the desire to change the perception of its company, both internally and externally. They wanted to supplement their stature as a software developer for creative professionals by delivering an inspiring message that would resonate with a general audience and bolster a sense of pride within the company.
LEARN MORE
Chet Faliszek— Redefining Gaming: Plot-Building in Real-Time
Chet Faliszek, who has written some of the most loved video games of all time, is creating a new kind of game—one that uses AI to create deep characters and a world that allows players complete agency.
LEARN MORE
Jill Cress — Co-Creating with your Audience
Cress discusses why Nat Geo’s approach is to engage people around shared passions, and to spotlight the individuals who have something to teach us. The goal, always, is to create opportunities for audiences to join the discussion.
LEARN MORE
John Hanke — Teaming Up: Hacking Social Nature for Gaming
John Hanke, CEO of Niantic Inc. and creator of Pokémon GO, is coming up with new forms of entertainment that are helping us return to our natural, social states.
LEARN MORE
Alexis McGill Johnson — Examining the Hidden Self: How Implicit Bias Manifests
Alexis McGill Johnson, Executive Director and cofounder of the Perception Institute, believes that in order to overcome implicit bias we need to look at the science of bias.
LEARN MORE
Mark Sagar — Growing Up Android: Optimizing Artificial Intelligence for the Next Generation
Mark Sagar, CEO of Soul Machines, wants you to imagine a future with emotionally intelligent, digital humans.
LEARN MORE
Grace Boyle — Tasting Sounds. Hearing Flavors: Multisensory Storytelling
Grace Boyle, founder and Director of The Feelies, believes that opening up greater realms of our perception for storytelling–painting with more of that sensory palette–can allow audiences to form intuition and connect with the experiences of others and the world around them.
LEARN MORE
VIEW ALL