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FoST Explorers Club
Beth Comstock — Mind Share
Beth Comstock — Mind Share
GE CMO Beth Comstock emphasizes that connecting with your audience through an authentic, personal story is a critical first step for any brandÑyou have to achieve "mind share" in order to get market share. A company's best storytellers are often their team members working behind the scenes. A marketer's job is to elicit those stories and translate them to the world.
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Angela Ahrendts — Authentic Branding for a Global Audience
Angela Ahrendts shares how brands can effectively target millennials and engage global audiences through digitally-led authentic and emotive storytelling.
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Toby Barlow — Brands as Broadcasters
Big brands are putting stories firstÑproducing multiple content streams covering a broad range of genresÑand are taking over the societal niche once occupied by traditional TV networks.
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FoST Explorers Club 2023
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Meow Wolf: Immersive Experiences as a Tool for Transformation
Meow Wolf cofounder and director Vince Kadlubek and senior creative producer Marsi Gray discuss the company's new Omega Mart experience in Las Vegas and how immersive storytelling holds the potential to transform individuals and society.
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2020 FoST Summit Trailer
In the spirit of participation and inspiration, the FoST Summit aims to break the fourth wall and make attendees a vital part of the event.
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Adobe: The Creative Class
In 2012, Adobe approached FoST with the desire to change the perception of its company, both internally and externally. They wanted to supplement their stature as a software developer for creative professionals by delivering an inspiring message that would resonate with a general audience and bolster a sense of pride within the company.
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Chet Faliszek— Redefining Gaming: Plot-Building in Real-Time
Chet Faliszek, who has written some of the most loved video games of all time, is creating a new kind of game—one that uses AI to create deep characters and a world that allows players complete agency.
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Jill Cress — Co-Creating with your Audience
Cress discusses why Nat Geo’s approach is to engage people around shared passions, and to spotlight the individuals who have something to teach us. The goal, always, is to create opportunities for audiences to join the discussion.
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John Hanke — Teaming Up: Hacking Social Nature for Gaming
John Hanke, CEO of Niantic Inc. and creator of Pokémon GO, is coming up with new forms of entertainment that are helping us return to our natural, social states.
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Alexis McGill Johnson — Examining the Hidden Self: How Implicit Bias Manifests
Alexis McGill Johnson, Executive Director and cofounder of the Perception Institute, believes that in order to overcome implicit bias we need to look at the science of bias.
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Mark Sagar — Growing Up Android: Optimizing Artificial Intelligence for the Next Generation
Mark Sagar, CEO of Soul Machines, wants you to imagine a future with emotionally intelligent, digital humans.
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Grace Boyle — Tasting Sounds. Hearing Flavors: Multisensory Storytelling
Grace Boyle, founder and Director of The Feelies, believes that opening up greater realms of our perception for storytelling–painting with more of that sensory palette–can allow audiences to form intuition and connect with the experiences of others and the world around them.
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