Apple came to us with the goal of driving excitement, participation, and wonder for special guests and consumers during the launch of their newest global flagship store in Washington, D.C.’s historic Carnegie Library. FoST curated and executed a series of pop-up performances, readings, and experiences for the opening weekend, plus FoST Founder Charles Melcher presented a Master Lab on the Future of StoryTelling as a Today at Apple talk. Apple CEO Tim Cook personally commended the performances and energy they brought to the store’s opening.