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FUTURE OF ADVERTISING
As the digital landscape changes, approaches to advertising are changing with it. In order to appeal to new generations, companies are seeking ways to deliver authentic, emotive content. Leading figures in marketing and advertising explore what’s on the horizon for a changing field.
Joe Marchese — Future of Advertising
As one of the world’s top experts on how advertising is evolving in today’s digital world, Joe Marchese explores how new digital tools can target consumers with strong content that truly engages them.
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Sarah Wood—9 Viral Video Myths
Sarah Wood, Cofounder and COO of marketing technology company Unruly, debunks common myths about what it takes to make a video go viral.
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Beth Comstock — Mind Share
GE CMO Beth Comstock emphasizes that connecting with your audience through an authentic, personal story...
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Angela Ahrendts — Authentic Branding for a Global Audience
Angela Ahrendts shares how brands can effectively target millennials and engage global audiences through digitally-led authentic and emotive storytelling.
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Toby Barlow — Brands as Broadcasters
Big brands are putting stories firstÑproducing multiple content streams covering a broad range of genresÑand are taking over the societal niche once occupied by traditional TV networks.
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Jamie Gutfreund — Realism and Idealism
Jamie Gutfreund has drawn up a full personality profile for the people who will soon be ruling the world: Generation Z.
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Jaime Robinson — Who is the Audience and Who Is The Author?
Jaime Robinson has pioneered a series of "social films" that rely on audience participation via social media platforms. The creation of the story becomes a collaborative process, rather than a one-directional presentation.
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