Gigi Pritzker — Tearing Down Silos: Creating for Multi-Platforms
Gigi Pritzker — Tearing Down Silos: Creating for Multi-Platforms
Gigi Pritzker, CEO of Madison Wells Media (MWM), realizes the value of tearing down silos between media and notes that being nimble about how content moves is the way to win in today’s media landscape. At MWM, they are platform agnostic. When creators cross-pollinate between film, TV, live events, VR, etc., they are able to work more efficiently and grow their brand in more engaging ways.
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