Yoni Bloch
CEO & Cofounder, Eko
Biography
Yoni Bloch is a successful Israeli musician and the CEO and cofounder of Eko, a pioneering interactive entertainment company that lets viewers shape stories as they unfold.

Bloch and his bandmates founded Eko in 2011 in the process of creating a groundbreaking music video, when they discovered no technology existed that could create seamless, branching story lines. Since then, Eko has partnered with media companies, Hollywood studios, independent creators, and top brands to create experiences for highly engaged, digitally native audiences. Eko investors include Innovation Endeavors, Intel Capital, Marker, MGM, NEA, Samsung, Sequoia Capital, Sony Pictures Entertainment, Warner Music Group, and WPP.
Yoni Bloch
CEO & Cofounder, Eko
The Potential of Interactive Storytelling

Yoni Bloch wants to change your fundamental assumptions about storytelling...and that’s just as an icebreaker. In this session, the cofounder and CEO of Eko will remind us about the roots of storytelling (hint: it wasn’t linear), and how now that everything from your social media feed to your doorbell is hyper-personal, it’s time for your entertainment to follow suit. Featuring a demonstration of the potential of interactive storytelling and a hint of the new frontiers to come in this Hollywood-meets-video-games future. (Hint: it’s a lot closer than you think.)