Paul Zak
CEO, Immersion Neuroscience
Biography
Dr. Paul Zak is the country’s leading pioneer in the field of neuroeconomics, which studies the neurochemical roots of human decision-making in the context of economic behavior.

Paul’s current research has shown that the neurochemical oxytocin is responsible for virtuous behaviors, working as the brain’s “moral molecule.” This knowledge is being used to better understand the basis for civilization and modern economies, improve critical political and economic negotiations, and treat patients with neurologic and psychiatric disorders.
Paul Zak
CEO, Immersion Neuroscience
Everything People Tell You About Experiences is Wrong

Neuroscience has shown that people cannot accurately report their unconscious emotional experiences, but we still collect these experiences and act on them. This talk will discuss new real-time and scalable technology that measures people's immersion in a story or experience. Research shows that when people are neurologically immersed in an experience, they enjoy it, remember it, and act on it.