Melissa Kelly & Andrew Peters
Executive Producer & Creative Director, The Brand Experience
Biography
Melissa Kelly, The Brand Experience’s executive producer, started her 25-year career in theater as a stage manager bringing scripts to life in professional stage productions. As a producer at JRA for 12 years, she brought experiences to life for Chevron, Lucent, Dell, and a myriad of other clients. At BE, she brought a 90-foot dome to life on a man-made beach in Dubai for Nakheel, opened centers in D.C., Shanghai, and Dubai for Honeywell, and touched every one of the experiences BE has created.

Andrew Peters is a world-class storybuilder. Ask him about adventures growing up on a farm in the Midwest, helping village chiefs regain their sight in The Gambia, taking a toddler to Cambodia, or going undercover to give girls trapped in slavery in India some hope. At the heart of it all, Peters believes in living a great story every day as he raises a growing family in the woods in Cincinnati.

Andrew has told stories on behalf of marginalized individuals, NGOs, and Fortune 500 companies. His extensive global expertise translates into inspiring experiences for The Brand Experience’s clients around the world.
Melissa Kelly & Andrew Peters
Executive Producer & Creative Director, The Brand Experience
Building Stories in Space (without leaving Terra Firma)

In this workshop, you’ll explore how people interpret and experience stories told in built environments. Understanding the neurological and social science underpinnings of our threat response allows us to physically build stories that take advantage of those drivers to engage an audience toward action. If you’ve ever stepped into a well-crafted experience, you’ll recognize these drivers—but have likely never consciously considered their impact on telling a story (or selling an idea)?


FoST University has bequeathed you, their distinguished alumni, an exhibition space. Their ask? Translate the Human Communication Model and Theme Park Framework into a conceptual design in order to build the “Story of You.” The exhibition will be open for the general public to experience the pivotal moments and themes of your life in this physical space.