Karen X. Cheng
Butterbar, CEO
Biography
Karen X makes viral videos. She is the founder of Butterbar, a creative agency that makes viral videos for brands like Beats by Dre, Apple, and Amazon that together have been viewed more than 500 million times. She made her first viral video by accident when she quit Microsoft with a song. She also filmed herself learning to dance in a year and does a very convincing robot impression. The videos she’s produced have appeared on NBC, Good Morning America, and Ellen. She has spoken at Google, Stanford, TEDX, and many more, and was named to Inc. magazine’s “30 under 30.”
Karen X. Cheng
Butterbar, CEO
Secret Sauce: Creating Videos People Actually Want to Watch

Companies used to create multimillion dollar campaigns for TV, but today's content creators have dozens of platforms and seconds to work with. On the Internet, lower-quality can often mean higher engagement. Platforms like Instagram Stories are making it easy to create on the spot. In this workshop, participants will learn best practices for making videos that people want to watch, through a hands-on creative exercise on mobile devices.