Jonathan Heit
President, Partner, North America Allison+Partners
Biography
Jonathan Heit is a founder of Allison+Partners, helping launch the company and build its brand in both Los Angeles and now in New York. As the agency’s global head of the digital media and technology practice—headlined by technology leaders such as Samsung and Sony, alongside innovative trendsetters like Whatsapp and Mozilla—Heit shapes direction for one of the agency’s largest practice groups. As part of the early YouTube and Dropbox teams, he was also instrumental in leveraging the firm’s roots in digital, and he continues to spot trends that will impact the agency as a whole and earmark new potential growth areas.
Jonathan Heit
President, Partner, North America Allison+Partners
The “Why Should I Give A $#!&?” (WSIGAS) Workshop

While you may know the story you want to tell and how you want to tell it, the WSIGAS Workshop will help you understand why people should care about your story. Too often people focus simply on the what of the story, the substance of the story, or just getting it written, made, and created. Too often we don’t pause to consider why people should hear our story.

The WSIGAS workshop will uncover the why—getting to the notion of relevance, meaning, and the emotional value proposition your story needs to have for its audience versus only what the story is. Sometimes the substance of the story is not enough.