While you may know the story you want to tell and how you want to tell it, the WSIGAS Workshop will help you understand why people should care about your story. Too often people focus simply on the what of the story, the substance of the story, or just getting it written, made, and created. Too often we don’t pause to consider why people should hear our story.
The WSIGAS workshop will uncover the why—getting to the notion of relevance, meaning, and the emotional value proposition your story needs to have for its audience versus only what the story is. Sometimes the substance of the story is not enough.