Jill Cress
Chief Marketing Officer, National Geographic Partners
Biography
Jill Cress oversees the overall global brand vision for National Geographic Partners, driving all marketing activities related to conceptualizing and implementing the overall marketing strategy for the brand and entities around the world.

Cress was tapped as CMO in 2016 after a long tenure at MasterCard, bringing with her a depth of consumer insights expertise that put her in a powerful position to help revitalize the world-renowned brand. She and her team have worked to bring in new audiences and higher levels of engagement that are translating into more holistic partnership platforms and revenue opportunities. She was named as one of Business Insider’s “25 Most Innovative CMOs” in 2018.
Jill Cress
Chief Marketing Officer, National Geographic Partners
SPEAKER FILM
Jill Cress — Co-Creating with your Audience
Jill Cress — Co-Creating with your Audience

How can brands most effectively drive change while continuing to be true to themselves and be profitable? National Geographic CMO Jill Cress says it all comes down to striking the right balance of content, purpose, and action. Audiences want opportunities to co-create. National Geographic’s mission has always been to make people better understand the world so that they, in turn, take better care of it. Cress discusses why Nat Geo’s approach is to engage people around shared passions, and to spotlight the individuals who have something to teach us. The goal, always, is to create opportunities for audiences to join the discussion.