Jade Raymond
Group General Manager, Electronic Arts
Biography
Jade Raymond is Electronic Arts’ Group General Manager for Visceral Studios (Redwood Shores, California), PopCap, and Motive Studios (Montreal), which she founded in 2015. She is also responsible for the Star Wars franchise across EA for HD games. She is best known for helping create the Assassin’s Creed and Watch Dogs franchises, and for founding Ubisoft’s Toronto studio, which developed blockbuster titles like Tom Clancy’s Splinter Cell: Blacklist while under Raymond’s direction. Raymond has been passionate about games since her childhood in Montreal. She joined the industry as a programmer and has since been focused on bringing innovation, new mechanics, and gameplay to action-adventure and online multiplayer games. The worlds she has helped create have inspired novels and major motion pictures.
Jade Raymond
Group General Manager, Electronic Arts
SPEAKER FILM
Jade Raymond — Blurring the Lines
Jade Raymond — Blurring the Lines

Jade Raymond, Group General Manager for Electronic Arts, has overseen the development of some of the gaming world’s most successful franchises, including Assassin’s Creed, Watch Dogs, and Star Wars. As Raymond points out, video games have come a long way from their pixelated beginnings but are still evolving as a medium. With that evolution comes new opportunities for different models of storytelling and engagement: most notably, the development of what Raymond dubs the “ecosystem model,” in which players, viewers, co-creators, broadcasters, commentators, and others can all play a role in expanding the story line of a video game together. Raymond explores what it means to blur the line between creator and audience, and how to create a story that will live on through its fans.