Frank Rose & Paul Woolmington
Author, Cofounder, The Art of Immersion, Naked Communications Americas
Biography
Frank Rose is the best-selling author of The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories, a book that has been called “compelling” by The Guardian, “essential” by the International Journal of Advertising, and “a new media bible” by la Repubblica. Paul Woolmington was named one of the ten most creative people in marketing and communications by Fast Company for his role as cofounder of Naked Communications Americas, an award-winning brand and communications management consultancy, and currently acts as an advisor, advocate, and angel to a number of dynamic businesses. As senior fellows at Columbia University School of the Arts, the two serve as faculty co-leaders of its popular seminar in Digital Storytelling Strategy, an intensive, one-day program that’s presented in partnership with Columbia Business School Executive Education.
Frank Rose & Paul Woolmington
Author, Cofounder, The Art of Immersion, Naked Communications Americas
Understanding Brand Stories

As media-savvy audiences increasingly tune out ads while seeking immersive entertainment experiences, the way businesses need to address consumers is changing. In a world where information is limitless but attention is not, the best way to engage people is through story. But how? In this exercise, Frank Rose and Paul Woolmington will show how storytelling can work for brands and challenge you to put your skills to work on a real-world example.