David Landa & Dianna Kane
CEO, Senior Designer, FreeAssociation, Medic Mobile
Biography
David Landa is a founding partner and CEO of the award-winning design studio FreeAssociation. FreeAssociation helps organizations envision and build the products of the future. FreeAssociation has worked with Google, PayPal, eBay, and numerous startups to envision and prove out their next-generation products and services. Dianna Kane leads the global design practice and serves as user champion at Medic Mobile, a nonprofit technology company that leverages mobile and web tools to improve healthcare in marginalized communities around the world. Dianna works globally with Medic Mobile’s partners to build organizational capacity for conducting participatory design research and to translate insights into practical tools.
David Landa & Dianna Kane
CEO, Senior Designer, FreeAssociation, Medic Mobile
Innovation through Empathy-Driven Design

Stories have the power to help us relate to diverse experiences, sometimes a world away. In this hands-on workshop, you’ll learn how to leverage stories as a tool to design solutions to real-life critical situations. We’ll work from the first-person accounts of community health workers in some of the hardest-to-reach areas of Africa and Asia to employ empathy-driven design methodologies. You’ll experience how stories can inform products and services that save lives.