David Droga
Founder & Creative Chairman, Droga5
Biography
David Droga is the founder and creative chairman of Droga5, a creative and strategic agency headquartered in New York. Droga5 has been named Agency of the Year 13 times, most recently by Adweek and the Cannes Lions International Festival of Creativity. It is one of the only agencies to be named to Fast Company’s World's Most Innovative Companies list and the only agency to appear on Advertising Age's A-List over seven consecutive years.

To date, Droga is the most-awarded creative at the Cannes International Festival of Creativity and the youngest person ever inducted into the New York Art Directors Club Hall of Fame. In 2017, Adweek named him one of the top 100 most influential leaders in marketing, media, and technology for the third year in a row. Most recently, he received the Cannes Lions’ Lifetime Achievement Award—the youngest person ever to receive the honor.
David Droga
Founder & Creative Chairman, Droga5
SPEAKER FILM
David Droga — Making Advertising Human
David Droga — Making Advertising Human

David Droga, founder and creative chairman of Droga5, believes good strategy is a creative’s best friend. Advertising is not as linear of a process as it used to be––today, a consumer's reaction to advertising becomes part of the narrative, and the words of a company can come back to them like a boomerang. Droga suggests that companies need to earn the right to have a conversation with their audiences, and that advertising in the future must incorporate a human element.