Casey de Pont & Jennifer Fink
GLOW
Biography
This workshop will focus on different ways to craft a narrative with your brand’s audience—giving them a sense of ownership and connection, and taking them from fans to evangelists.

Casey de Pont
With a background in entertainment and a history of creating award-winning content for high-profile brands including IFC, HBO, PBS, Showtime, and Budweiser, Casey de Pont brings a keen sense of narrative to every creative strategy. Prior to her work at GLOW, Casey spent time on the creative teams at WNYC and Anomaly. When she's not crafting holistic digital and social campaigns, she hosts one of Brooklyn's most popular trivia nights.

Jennifer Fink is a multitalented marketer who has worked in the entertainment industry for almost a decade, leading award-winning social strategies for brands such as NBC, Discovery Channel, Eurosport, VH1, HBO, Showtime, and IFC. Her background in musical theater and years of experience on stage give her a unique perspective on crafting relatable narratives for her social campaigns.
Participatory Storytelling: Letting Your Audience Pick Up the Thread

It’s hard out there for a brand. Audiences on social media have become increasingly jaded when it comes to promotional content, and it’s a struggle to get them to engage with branded accounts in a way that’s more than just a customer service line. This workshop will focus on different ways to craft a narrative with your audience—giving them a sense of ownership and connection, and taking them from fans to evangelists.