Carmen Simon
Cognitive Neuroscientist, Memzy
Biography
Join this workshop to find out the latest brain science research on storytelling and how to best apply it to influence others in business settings.

Carmen Simon is the founder of Memzy, which helps corporations use brain science to create and deliver memorable messages. She has worked with AT&T, Google, Cisco, HP, Merck, McDonald’s, Xerox, and ESPN, among others. Her most recent book is called Impossible to Ignore, and has been selected as one of the top books on persuasion. Dr. Simon has two doctorate degrees: one in instructional technology and one in cognitive psychology. She also teaches at Stanford University and speaks frequently on the importance of using brain science to craft communication that is not only memorable but sparks action. After all, what’s the use of memory if people don’t act on it?
Carmen Simon
Cognitive Neuroscientist, Memzy
Pure Chemistry: The Science of Storytelling

There has been so much hype lately on the impact of storytelling in business communication. We keep hearing the buzz about the brain being wired for stories. We know the importance of setting, character, and action. And we realize that while bulleted lists make communication efficient, it's the emotion behind a story that counts. This is why we devour news, novels, and movies. We know all this. But there is so much more. For example, not all stories are created equal. While we tout the “memorability” factor of stories, the human brain can forget them. How many stories do you really remember from the past week? To influence others’ actions, we must ask: What makes a story memorable? And what is the optimal amount of narrative we can use, especially when we communicate scientific and technical information? After all, we want to be memorable and credible. Join this workshop to find out the latest brain science research on storytelling and how to best apply it to influence others in business settings.