Bobby Jones
Chief Marketing and Communications Officer , Peace First
Biography
Bobby Jones is one of the nation’s most respected experts in engaging teen and millennial audiences for social change.

He is currently Chief Marketing and Communications Officer of Peace First, where he leads all of its marketing and communications efforts to help young people in over 100 countries around the world to be powerful peacemakers, creating compassionate solutions to global and local injustices. He is the coauthor of the top-selling book Good is the New Cool: Market Like You Give Damn, a bold manifesto and how-to guide helping marketers to address environmental, civic, and economic issues in ways that grow their business and brand while giving them a renewed sense of purpose as powerful forces for good. 
Bobby Jones
Chief Marketing and Communications Officer , Peace First
SPEAKER FILM
Bobby Jones — Crisis of Meaning: Connecting to the Work You Do
Bobby Jones — Crisis of Meaning: Connecting to the Work You Do

Bobby Jones, coauthor of Good is the New Cool, left advertising for nonprofit work after feeling disillusioned that his work didn’t have real meaning. Jones describes what he feels is a current crisis of meaninglessness, and notes that he’s not alone. He walks us through seven principles that brands need to follow in order to find their purpose and deliver on it.