Andy Lanning & Matthew Brown
Magic Leap & Imaginarium Studios
Biography
Matt Brown, CEO of The Imaginarium Studios and Andy Lanning, Executive Creative Director from Magic Leap discuss the exciting potential performance capture and MR will unlock for storytellers.

Andy Lanning is Executive Creative Director at Magic Leap Studios, having joined the company in 2012 as Comic World Ambassador. His work at Magic Leap covers everything from brand vision and partner relationships, creating original IP, and working with creators to develop new concepts for experiences in spatialized computing.

Prior to joining Magic Leap, Andy is probably best known for writing Marvel’s “cosmic” characters, most notably, The Guardians of the Galaxy, which was made into the 2014 smash hit movie that spawned 2017’s even smashier hit sequel.

In a career spanning 25 years, his writing credits also include Superman/Batman and The Authority for DC Comics, The Punisher and New Mutants for Marvel, Battlestar Galactica for Dynamite Comics, and many more.

Matthew Brown’s career began in the music industry, where he worked with artists and artist managers, primarily helping them understand how technological change was impacting their creative and commercial success. From there, he moved into funding early-stage research and development at companies in the creative industries. One of those was The Imaginarium Studios, where he became CEO in 2017. The company specializes in applying and developing performance-capture technology to create emotionally engaging and believable digital characters for next-generation storytelling in film, television, games, AR, VR, and mixed reality.
Andy Lanning & Matthew Brown
Magic Leap & Imaginarium Studios
SPEAKER FILM
Andy Lanning & Matthew Brown — Mixing It Up: Blending Performance Capture and Mixed Reality
Andy Lanning & Matthew Brown — Mixing It Up: Blending Performance Capture and Mixed Reality

Performance capture allows us to authentically capture the details and nuance of an actors’ performance and turn it into an animation. The Imaginarium Studios, leaders of the field, are partnering with Magic Leap to bring performance capture to mixed reality. Matt Brown, CEO of The Imaginarium Studios and Andy Lanning, Executive Creative Director from Magic Leap discuss the exciting potential performance capture and MR will unlock for storytellers.