Alexandra Shapiro
Executive Vice President, Marketing & Digital, USA Network & SYFY
Biography
As Executive Vice President, Marketing and Digital for USA Network and SYFY, Alexandra Shapiro is responsible for creative oversight of each network, including consumer and strategic marketing, digital and social strategy, creative, and brand.

  Among her numerous accomplishments, Shapiro created USA’s award-winning brand identity “Characters Welcome,” led the 2017 campaign to reboot the SYFY brand, and has overseen high-profile, award-winning show launches including USA’s Mr. Robot. One of the industry’s most respected leaders, Shapiro has won many of its most prestigious awards, including an Emmy and a Webby, and has been recognized by Variety and AdAge as a leading innovator.
Alexandra Shapiro
Executive Vice President, Marketing & Digital, USA Network & SYFY