Abraham Burickson & Ayden LeRoux
Cofounder & Artistic Director, Odyssey Works
Biography
Explore how understanding your audience can help amplify the impact of your work. In this workshop, you’ll actively learn how to use empathetic inquiry to meaningfully engage the narratives of your audiences.

Abraham Burickson is the cofounder and Artistic Director of Odyssey Works, a cross-genre collaborative of artists that continually strives to challenge and reconceptualize traditional notions of experience design, performance, and the artist-audience relationship. The group's work, in which performances are made for small and intimately known audiences, has been called by the New York Times “a beautiful inefficiency [for] a small but infinitely more affected audience.” Trained in architecture at Cornell University, Burickson works across disciplines, including writing, design, and performance. His projects have been profiled on NPR’s Studio 360 and in the New York Times, Newsweek, and elsewhere. His book, cowritten with Ayden LeRoux, Odyssey Works: Transformative Experiences for an Audience of One, was published by Princeton Architectural Press in 2016.

Ayden LeRoux is the Assistant Director of Odyssey Works, a cross-disciplinary group that studies the life of one individual at a time in order to design bespoke, transformative experiences. Odyssey Works has been featured by the New York Times, ArtInfo, Newsweek, BOMB, Hyperallergic, the Marina Abramovic Institute, Vulture, NPR's Studio 360, Fast Company, and San Francisco Magazine. LeRoux has lectured and led workshops at the Brooklyn Museum, California College of the Arts (CCA), Maryland Institute College of Art (MICA), University of Texas Austin, Fordham University, and Battersea Centre for the Arts, as well as at major Silicon Valley tech companies. She is the author of Odyssey Works: Transformative Experiences for an Audience of One (cowritten with Abraham Burickson) and Isolation and Amazement.
Abraham Burickson & Ayden LeRoux
Cofounder & Artistic Director, Odyssey Works
To Thine Own Audience Be True: Maximizing Impact through Personalized Experience Design

Explore how understanding your audience can help amplify the impact of your work. In this workshop, participants will actively learn how to use empathetic inquiry to meaningfully engage the personal narratives of their audiences. Working together, we'll examine the best ways to place the audience at the center of the story and craft unforgettable, personal moments with deep impact.