New Reality Co.
New Reality Company, cofounded by Milica Zec and Winslow Porter, is a creative studio specializing in virtual and augmented reality. New Reality debuted Giant at the 2016 Sundance Film Festival; the piece has since been lauded as a seminal expression of VR storytelling. Their second experience, Tree, screened at Sundance, Tribeca, and TED 2017. Zec and Porter are alumni of the Sundance New Frontier Lab and artists-in-residence at creative agency Droga5, the Technicolor Experience Center, and A/D/O, a creative space in Brooklyn exploring boundaries in design. The duo were named to Adweek's Top 100 Creatives as Digital Innovators.