Tree, a haptically-enhanced virtual reality experience, transforms participants into a tree in the rain forest. With their arms as branches and body as a trunk, participants experience the tree's life from a seedling to its fullest form and witness its fate firsthand. Tree was the official selection of the Sundance Film Festival New Frontier and the Tribeca Film Festival Immersive 2017.
New Reality Co.
New Reality Company, cofounded by Milica Zec and Winslow Porter, is a creative studio specializing in virtual and augmented reality. New Reality debuted Giant at the 2016 Sundance Film Festival; the piece has since been lauded as a seminal expression of VR storytelling. Their second experience, Tree, screened at Sundance, Tribeca, and TED 2017. Zec and Porter are alumni of the Sundance New Frontier Lab and artists-in-residence at creative agency Droga5, the Technicolor Experience Center, and A/D/O, a creative space in Brooklyn exploring boundaries in design. The duo were named to Adweek's Top 100 Creatives as Digital Innovators.