Marie Jourdren is Chief Creative Officer at DVgroup. In 2017, she created and directed Alice, The Virtual Reality Play, the first ever immersive VR play performed in real time by reactive actors. Alice was acclaimed by critics for offering unrivaled levels of immersion and personalization, and for disrupting the viewer’s traditional passive posture, transporting him center stage to become a character in the story. In 2018, Jourdren conceived a new play, The Horrifically Real Virtuality, which further expands on immersion and metafiction mechanisms, exploring different layers of reality.
As a creative director, Jourdren has also designed more than fifty commercials and experiences.