Algorithmic Perfumery
About
Having made its world premiere at the IDFA Doc Lab, the Algorithmic Perfumery now makes its US debut at the Story Arcade!

Come get a personalized perfume made for you by artificial intelligence.

This experience asks the question: “What if every human could have their own personal scent?” Using visitor input to train the creative sensibilities of an AI system that adapts and learns from every exchange, the Algorithmic Perfumery ultimately creates an original scent for every user.

“Traditionally fragrances are very glamorous, but for me all those things are shallow. There’s something deeper that scent can do that starts on a core level—in the soul of a human.” —Frederik Duerinck, Creator
Frederik Duerinck
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Frederik Duerinck is a Dutch filmmaker and artist located in Breda, The Netherlands. He is lead designer of the award-winning multisensory installation ,Famous Deaths and is coauthor of the book Sense of Smell. His documentary, End of Europe, won the Media Art festival in 2003. Duerinck is a member of the cross-media group Polymorf.

Marcel van Brakel is founder of the cross-media group Polymorf and lecturer at Avans University in Breda, The Netherlands. He works as an independent artist, writer, and film and theater director in the field of strategic storytelling, VR, speculative design, brain hacking, multisensory art installations, and experience design.